Graphic Design — 16th May 2014

Chloe Scheffe

For someone "still trying to figure it out", the RISD student and soon to be Pentagram intern doesn't seem far off

There is something about Chloe Scheffe’s Typographic Apperception Test that really works. It intrigued us when it first landed in our inbox and we’ve been looking forward to sharing it, and the rest of the Chloe’s portfolio ever since.

A graphic design major at Rhode Island School of Design who, tellingly already boasts Condé Nast and Gatorade as clients, Seattle-born Chloe’s first internship came at Tether in her home town. Next month, she is set to move to New York where she will be working as a design intern on Michael Bierut’s team at Pentagram.

We entered into an interesting discussion with a reader earlier in the week regarding design’s role in psychology and Chloe’s Apperception Test has been on our minds ever since. A psychotherapeutic diagnostic tool invented as part of Oded Ezer’s Typotherapy project, it brings typography and therapy together, and is the product of thorough research, interviews, exploration, and testing.

The project is beautifully presented and finished, our only regret is that we can’t have a go. A second piece created due to  Israeli designer Ezer is a striking poster promoting his talk from the RISD Graphic Design Lecture Series 2013-14. We’re fans of the informational typography being constant on the centre axis with the larger letters’ form and colour a homage to Ezer’s work.

“In general I try to make work that is interesting and robust both visually and conceptually”, she tells us. “Humor often comes into play. I love colour and print – books especially – and someday hope to use design to ask big questions”. A great example of her slick editorial design is ‘RGB13’ (RISD Graduate Book 2013) a celebratory annual showcasing work from graduates in every major. If we weren’t already completely won over by the layout of the book, which was designed in collaboration with Jonathan Hanahan and Brienne Jones, the fact that the team use two different paper stocks for the two sections identified them as kindred spirits.

Chloe says that she’s still trying to figure it all out, on this evidence, she isn’t far away. The rest of her work lives at the link below, it would be churlish not to stop by and pay it a visit.
 

chloescheffe.com

 

Chloe Scheffe at Intern Magazine

Typographic
Apperception Test

Chloe Scheffe at Intern Magazine

Typographic
Apperception Test

Chloe Scheffe at Intern Magazine

Typographic
Apperception Test

Chloe Scheffe at Intern Magazine

Typographic
Apperception Test

Chloe Scheffe at Intern Magazine

Typographic
Apperception Test

Chloe Scheffe at Intern Magazine

Oded Ezer
RISD Poster

Chloe Scheffe at Intern Magazine

RGB13

Chloe Scheffe at Intern Magazine

RGB13

Chloe Scheffe at Intern Magazine

RGB13