Sarolta Ágnes Erdélyi

Hailing from Hungary, meet the designer unraveling the problems of modern language - visual and otherwise

A student at the Moholy-Nagy University of Art and Design, Sarolta implored to us the importance of experimentation to her work: “I love doing experiments…the most essential part of a project is its concept”. This is first evident in her project Walkings in the Borderland, a book of poetry that inspires scepticism about our worldviews. Having reflected on the written word’s evocative nature, Sarolta produced the remarkable publication below that very clearly articulates her aesthetic preferences.

She tells us how she “had to harmonise the two existing universes of poetry and picture into one single unit” and her concerted pursuit of unique results rendered pure excellence here. This process focusses on subordinating style in favour of concept, and is closely informed by influences ranging from typical poetic conceits to the feelings around homelessness; it only makes sense for the themes of the anthology to inform the resulting publication.

This prodigious emphasis on concept is replicated throughout Sarolta’s work, and as a result we must dedicate some time to Everything is a Copy. Here, Sarolta “tried to catch that point when the copy lost its original meaning while building up a kind of new reality” – a feat which evidences arresting skill and builds on György Kepes‘ investigations into modern visual language.

Like many of the talents that grace these pages, this is a hugely generative period for Sarolta; with internships at Perezramerstorfer and R2 teaching vital extra-curricular skills, and a forthcoming exhibition at Budapest’s Ponton Gallery, exciting times await.

cargocollective.com/saroltamagnes