– 21st June 2016

Ted Hyunhak Yoon

Learning the importance of research from the RCA visual communicator

For self-initiated briefs, Ted Hyunhak Hoon first delves into the brief’s subject matter in order to generate ideas for the visual work to follow. For client briefs, with the subject already provided, Ted dives “straight into investigating [visual] context”. Both approaches speak to the importance of research to Ted’s process, which allows him to understand both the content and context of his work before for producing offbeat, original responses.

This emphasis has been instilled at the Royal College of Art by personal tutor and Issue Two interviewee Adrian Shaughnessy. In order to carve out his niche, Adrian encouraged Ted “to focus on my approach to research and content rather than aesthetic elements in my outcomes…to be clear about my concept, approaches and ways of encapsulating ideas”.

When aesthetic elements do come in to play, Ted is keen to stress the importance of a flexible visual style where form reflects content. Having previously studied Industrial Design, Ted is well versed in this school of thought, and his past 3D work now particularly influences his typographic work, as in You, the Text.

This highly typographical style animates the “sociopolitical issues at the heart of [Ted’s] self-initiated work”, while he can also call on documentarians such as Adam Curtis—engaging narrative-builders—to capture his audience’s attention further. Altogether, it’s a staggering cocktail of influences that encourages high quality experimentation and exploration, both of which are abound throughout Ted’s portfolio.

hyunhakyoon.com

You the Text

You, the Text

4_Exhibition project with RCA Curation Contemporary Art Department

Exhibition project with RCA Curation Contemporary Art Department

5-1_Normalising the Abnormal on magazine GRAPHIC_2

Normalising the Abnormal, Abnormalising the Normal

3_A Single Legs of Moderate Speed

A Single Leg of Moderate Speed

8-1_Publication for Normalising the Abnormal on magazine GRAPHIC_2

Normalising the Abnormal, Abnormalising the Normal

8-2_Publication for Normalising the Abnormal on magazine GRAPHIC_3

Normalising the Abnormal, Abnormalising the Normal

6_Poster for Decoding the Statues of Dictators

Decoding the Statues of Dictators

5-2_Normalising the Abnormal on magazine GRAPHIC

Normalising the Abnormal, Abnormalising the Normal in issue 36 of Graphic Magazine

Keep Reading

Designed by Daniel Cramer

Daniel Cramer

The AUB graduate returns from a spell in the Netherlands with a more than clear conscience

Marie Ducrocq

The ECV Paris student exploring future-focussed themes with sharp and experimental design work

Graphic design by Simoul Alva

Simoul Alva

The adventurous graphic design graduate from National Institute of Design shaking up the world with her unmissable portfolio

Product Design by Scott Crawford

Scott Crawford

The Gray's School of Art graduate combining traditional techniques and natural materials with new technology to create stunning minimal objects.